Typography Guides
How to install fonts on Windows and Mac (step by step)
A clear, step-by-step guide to installing TTF, OTF and ZIP fonts on Windows 10 and 11 and on macOS, plus what to do when a font does not show up.
Read articleTypography articles and guides
Practical advice on choosing, pairing, installing and licensing fonts.
Typography Guides
How to choose a font for your project
A practical checklist for picking a typeface that fits your content, your audience and your medium.
Read article
Typography Guides
TTF vs OTF vs WOFF2: which font format should you use?
What TrueType, OpenType and WOFF2 fonts are, how they differ, and which one to pick for printing, design programs and websites.
Read article
Font Licensing
Understanding font licenses: OFL, Apache and personal use
What the most common font licenses allow, and the questions to ask before using a font in client or commercial work.
Read article
Typography Guides
Pairing fonts: a simple method that works
Three rules for combining a heading font with a body font so the result looks intentional.
Read article
Font Licensing
Are free fonts safe for commercial use? What to check first
Free to download does not always mean free to use for business. Learn how to read a font license and avoid mistakes with logos, products an…
Read article
Typography Guides
Serif vs sans serif fonts: how to choose the right one
What serif and sans serif fonts are, how they affect readability and mood, and how to pick between them for print, websites and presentatio…
Read article
Typography Guides
How to choose a logo font: a practical guide for small brands
Practical advice for choosing a font for your logo: match your brand, keep it readable, check the license and test it at small and large si…
Read article
Typography Guides
The history of blackletter: where Old English fonts come from
A short history of blackletter lettering, from medieval scribes and the first printed books to tattoos and streetwear, and how to use it we…
Read article
Typography Guides
How to use custom fonts on a website with @font-face
A beginner-friendly guide to adding custom fonts to a website with CSS @font-face: file formats, code, performance tips and license checks.
Read article
Typography Guides
Font size, line height and spacing: a simple guide to readable text
Practical numbers for font size, line height, line length and contrast on the web and in print, with simple rules you can apply right away.
Read article
Typography Guides
How to choose script fonts for wedding invitations and cards
Tips for choosing and pairing script and calligraphy fonts for wedding invitations, save-the-dates and cards, including readability and pri…
Read article